We're on a mission to make affiliate marketing fair again — by giving brands the tools to detect every form of fraud, automatically, in real time.
PPCTrace started in 2025 when our founders — two performance marketers running a $20M affiliate programme — realised something was very wrong. Despite using every fraud-detection tool on the market, commissions kept being paid to affiliates who weren't doing the work.
The problem? Most tools only check what affiliates are bidding on. They never look at the click journey itself. So a whole class of fraud — click injection — was happening invisibly, draining millions in commissions across the industry.
We spent two years building the engine that catches it. Today PPCTrace protects programmes for some of the largest brands in fashion, finance, and retail — recovering hundreds of thousands in fraudulent commissions every month.
If your affiliate fraud tool isn't watching the click journey, it's missing the most expensive fraud out there. We built PPCTrace to fix that.
Four ideas we keep coming back to whenever we make decisions about the product, the team, or the business.
We build for the people who actually run the programmes — not the procurement team. If it doesn't make a marketer's day better, we don't ship it.
Every detection comes with proof — screenshots, timestamps, click trails. Marketers and networks should never have to take our word for it.
Manual complaint filings, screenshot collection, audit logs — the tedious parts of fraud-fighting are exactly where automation pays off most.
Transparent plans, no surprise fees, no aggressive renewal tactics. We earn our keep by saving you more than we charge — every single month.
From a frustrated weekend prototype to protecting 50+ brands worldwide.
Our founders managed affiliate programs for major e-commerce brands across the UK and India. Every month, the same pattern — affiliates claiming commissions on sales that had nothing to do with them. Networks called it "normal variance." We called it fraud.
After deep technical research, we documented how affiliates were injecting fake clicks milliseconds before conversion — invisibly stealing commission on organic sales. No existing tool could detect it. No network had any incentive to look for it.
We built PPCTrace from scratch — detection engine, network integrations, real-time alerting, and auto-cancellation. Tested on real programs, with real fraud data. By late 2024, we had a platform that caught what everything else missed.
We launched in 2025 with six fraud detection types — the most comprehensive affiliate fraud protection platform on the market. The only tool that detects click injection.
Already protecting brands including SHEIN, Flipkart, Myntra, and Wayfair. Fraud identified in the first months alone confirmed everything we suspected — and more. We're just getting started.
Expanding to new networks, hardening our detection across emerging fraud techniques, and onboarding the world's most ambitious affiliate teams. Want to join us?
Performance marketers, data scientists, and engineers — all veterans of the affiliate space.
Former Head of Compliance at a global fashion retailer with 12+ years of experience in performance marketing and digital growth.
Previously managed Google Ads as an affiliate and understands where clients typically face budget leakage and performance issues.
Book a 30-minute demo — we'll scan your affiliate programme live and show you exactly what's being stolen.